Skip to content
Navigate to homepage - Cerba Research

Cookie Statement Cerba Research  

Last modified: 23-August-2024

This is Cerba Research NV’s cookie statement (hereinafter “Cerba Research,” “we,” or “us”). In it, we explain which cookies and similar techniques we use on www.cerbaresearch.com and why. For convenience, cookies and similar techniques are referred to collectively below as “cookies.”

Modifications

We may modify this cookie statement from time to time. The most recent version can be found on this website. At the top, you can see when this statement was last modified. We advise you to consult this statement regularly to be aware of any relevant changes.

What cookies do we use and why?

Necessary Cookies

Name Provider/Third Party Purpose Type

li_gc

LinkedIn

Stores the user’s cookie consent state for the current domain

Functional

test_cookie

Google

Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.

Analytics

visitor_id#-hash [x3]

Pardot

Used to encrypt and contain visitor data. This is necessary for the security of the user data.

Analytics

1.gif

Cookiebot

Used to count the number of sessions to the website, necessary for optimizing CMP product delivery.

Analytics

CookieConsent [x3]

Cookiebot

Stores the user’s cookie consent state for the current domain

Analytics

rc::c and rc::a

Salesforce/Pardot

This cookie is used to distinguish between humans and bots.

Analytics

webeo_visit

Webeo

N/A

Analytics

t3D, tADe, tADu, tAE, tC, tMQ, tnsApp, tPL, tTDe, tTDu, tTE, tTf, wordpress_test_cookie

Cerba Research

This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.

Analytics

_wpfuuid and PHPSESSID

www.viroclinics.com

Registers a unique ID for the visitor in order for the website to recognize the visitor upon re-entry.

Necessary

CONSENT

Youtube

Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.

Necessary

Name
Provider/Third Party

LinkedIn

Purpose

Stores the user’s cookie consent state for the current domain

Type

Functional

Name
Provider/Third Party

Google

Purpose

Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.

Type

Analytics

Name
Provider/Third Party

Pardot

Purpose

Used to encrypt and contain visitor data. This is necessary for the security of the user data.

Type

Analytics

Name
Provider/Third Party

Cookiebot

Purpose

Used to count the number of sessions to the website, necessary for optimizing CMP product delivery.

Type

Analytics

Name
Provider/Third Party

Cookiebot

Purpose

Stores the user’s cookie consent state for the current domain

Type

Analytics

Name
Provider/Third Party

Salesforce/Pardot

Purpose

This cookie is used to distinguish between humans and bots.

Type

Analytics

Name
Provider/Third Party

Webeo

Purpose

N/A

Type

Analytics

Name
Provider/Third Party

Cerba Research

Purpose

This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.

Type

Analytics

Name
Provider/Third Party

www.viroclinics.com

Purpose

Registers a unique ID for the visitor in order for the website to recognize the visitor upon re-entry.

Type

Necessary

Name
Provider/Third Party

Youtube

Purpose
Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.
Type

Necessary

Marketing Cookies

Name Provider/Third Party Purpose Type

visitor_idXXX

Pardot

Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.

Marketing

IDE

Google

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Analytics

pagead/landing

Google

Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.

Analytics

pagead/1p-conversion/#/

Google

Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.

Analytics

lpv#

Pardot

Used in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open.

Marketing

Name
Provider/Third Party

Pardot

Purpose

Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.

Type

Marketing

Name
Provider/Third Party

Google

Purpose

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Type

Analytics

Name
Provider/Third Party

Google

Purpose

Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.

Type

Analytics

Name
Provider/Third Party

Google

Purpose

Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.

Type

Analytics

Name
Provider/Third Party

Pardot

Purpose

Used in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open.

Type

Marketing

Statistics Cookies

Name Provider / Third Party Purpose Type

MUID

Bing/Microsfoft


Bing sets this cookie to recognise
unique web browsers visiting Microsoft sites.
This cookie is used for advertising,
site analytics, and other operations.”

Advertisement

_ga_*, _ga, _gcl_au, _gid, _gat_UA-*, _ga_#, _gat and collect

Google

Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness, generate statistical data on how the visitor uses the website. Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.

Analytics

_uetsid and _uetvid

Bing / Microsoft

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences and contains the expiry-date for the cookie with corresponding name

Performance

track/pxl/

track/pxl/

Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.

Perfomance

Pardot 

Salesforce/Pardot

Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.

Performance

Name
Provider / Third Party

Bing/Microsfoft

Purpose


Bing sets this cookie to recognise
unique web browsers visiting Microsoft sites.
This cookie is used for advertising,
site analytics, and other operations.”

Type

Advertisement

Name
Provider / Third Party

Google

Purpose

Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness, generate statistical data on how the visitor uses the website. Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.

Type

Analytics

Name
Provider / Third Party

Bing / Microsoft

Purpose

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences and contains the expiry-date for the cookie with corresponding name

Type

Performance

Name
Provider / Third Party

track/pxl/

Purpose

Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.

Type

Perfomance

Name
Provider / Third Party

Salesforce/Pardot

Purpose

Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.

Type

Performance

Other Cookies

Name Provider/Third Party Type

li_sugr, bcookie, bscookie, ln_or, AnalyticsSyncHistory, lidc, UserMatchHistory, __cf_bm, isVisitConverted

LinkedIn

Advertisements, Analytics, Functiional

Name
Provider/Third Party

LinkedIn

Type

Advertisements, Analytics, Functiional